Home
What is the best way to promote clients? How can one write the best SEO articles for getting a client ranking well?
The promoting of clients websites is not an easy exercise. Search Engine Optimising the client website is the easy bit.
- Search phrase research
- adding the words onto the appropriate pages
- fixing website SEO issues
However, once the above is all completed, the website rarely ranks top ten for its search phrases. The website needs other websites linking into it.
There lies the problem. Google has lots of parts of its algorithm that are trying to make sure only the best quality links count for getting sites ranking well. One way of getting links to clients is via directory websites.
Directory links
On any one directory page, it is unlikely that the page title is properly seo'ed for your specific search phrase. You might be lucky to have a category page that fits the genre of the website - a "New Zealand" website. or a "Shopping" website. Not the narrowest category.
Any one page is likely to have links to many other websites, and so any juice is likely to be very diluted.
There are likely to be so many links that there is a lot of pagination, and so very little power coming through to any one of those paginations and therefore to your website
Then Google can see that it is a links directory, and so it can decache pages and reduce the PR that the website would otherwise have.
Most often the sites are free for all's, and so there get 1000's of links per site... so little power left for going into your website from its link.
While we have worked hard in the past to get a list of the "best" of such websites, when we have audited our efforts some months later, we have found few pages on any of the sites cached, and certainly very few of the pages that had our links on them cached... Even outsourcing such an exercise to a low labour rate country has been a wasted effort in terms of the overall benefit clients have got back into their websites.
Article websites
Getting links from article websites have proved to be the best for us. However even article sites have fallen into the same issues as directory websites.
- thousands of articles, a very small amount of Google PR for the homepage, pagination issues when there are so many articles
Therefore we have found it far more beneficial to have our own private network of article websites, that only we post into for the benefit of our clients.
The sites have very high homepage PR, and since it is only us using the sites for articles, we have few articles per website.
All of the articles are well written - proper English
The articles have the search phrase in the title, content, then in the link text of the article. Often times the articles rank top 20 on Google for the search phrase in the title of their page.
Sometimes we will link into the articles themselves from sites in our or other networks, and so give the articles themselves more power, for them to in turn link to the clients websites.
If you read the articles, the talk about the industry of the client, then link through to them. Because they are well written (although spun), anyone reading them would either click on the ads, or on the article links back to the client. The client is a quality client, with a quality article, ... keeps everyone happy.
We have found this formula very successful in getting clients ranked well.